With many startups growing and collapsing these days, we can term our generation as the ‘Entrepreneur Generation’. What makes business success? The product? The idea or marketing? Well, we must go old school and read books to know the secrets. Here is a compilation of books that will give a boost to your entrepreneur soul.

1. You Are a Badass at Making Money: Master the Mindset of Wealth: Jen Sincero

This book by Jen Sincero solidifies the theory that financial security begins with the way you think. She has combined funny experiences with “aha” concepts to make you understand your earning possibility and get better results. Guiding the sass and wit that made her first book a bestseller, Jen Sincero’s words are helping readers recognize and conquer their restrictive beliefs around money.

2. Bankable Business Plans: Edward Rogoff

In Bankable Business Plans the writer invokes the idea that the best method to start a multi-billion dollar company is with other people’s wealth. For doing this you must be clever enough to skill a business plan that makes prosperous business enterprise capitalists want to empty their pockets and throw handfuls of large quantity notes at you or a huge cheque. If you are planning to ask for funds, this book will tell you how to do it right.

3. Purple Cow: Transform Your Business by Being Remarkable: Seth Godin

In a farm nothing, the one thing that may catch your curiosity would be a purple cow. According to Godin’s book, there is an undisclosed way to unbeaten marketing strategies i.e. being different and exciting to generate interest and be recognized. Mediocre procedures are featureless and leave your business anonymous and uninteresting. If you want to be amazing and get ahead of everyone else in the race, you have to make people have a double look.

4. Business Model Generation: Alexander Osterwalder

If your mind says that the industrial revolution ideas will work in today’s world and will get your business to the next level then you should go and stand at the back of the line. Technology, and more importantly, the internet have changed everything. Present futurists know that old business forms won’t work anymore. For success, you must learn what works these days from the ones who have by now done the job.

 5. The Execution Factor: The One Skill That Drives Success: Kim Perell

This book by Kim Perell gives us a clear-cut approach to success by explaining 5 characteristics shared by people who know how to successfully achieve their goals and reach their dreams. Perell is a very successful startup entrepreneur, executive, and investor. She explains that the capability to attain success isn’t based on having a great design, a higher degree or a high IQ. Perell considers that the skill to carry out any idea makes all the difference between achievement and collapse.